Some real estate agents are now finding that using Twitter correctly can lead to a significant uptick in traffic and having engaging and interesting blogs can have a positive effect on their business. As time goes on and social media is at the forefront of how we engage the community Real Estate has definitely joined the party. Although everyone was doing it I had to really figure out what this was all about. It was intimidating and confusing. There were something I needed to consider before getting started. I asked myself what is the purpose? What is my passion? How was I going to define my brand? There was one thing I knew for sure is I have to Listen, Add value and Engage. That mean I have to keep up on news, learn, provide customer service or perform market analysis. I was also going to follow other people that had content that I was interested in. My passion is Real Estate and I learned quickly that there is a lot of noise on Twitter therefore I had to focus on the things that interest me. Below are a few of the ways real estate has employed some of the social media blogging/tweeting best practices.
- .Plan a messaging schedule plan working on the premise of 80% newsworthy content & 20% sales messages by directing traffic back to your social networks on all the social channels.
- Make sure you have a good quality picture and great logo on Twitter.
- Make sure your description is as good as it can be for both yourself and your company.
- Set up Google alerts, RSS feeds, and subscribe to key websites for good content that you can share regularly.
- Design a Twitter background that’s colorful and compelling. This is your shop window, and those first impressions count.
- Include your Twitter logo on your email signatures, website, and all marketing material. You need to market the fact that you have a Twitter account.
- Ask your friends/family to follow you on Twitter. And certainly suggest it on any client communications and on your letterhead.
- Send an email blast to all your database contacts explaining that you are now on Twitter and encourage them to follow you.
- Ask every single client that your staff speak to to follow you.
- Set up lists on Twitter of your favorite followers and favorite subjects.
- Write down all your suppliers. Then find them on Twitter, have conversations, and recommend them. A lot of them will reciprocate.
- Follow reputable local companies — and create a supportive network. There’s strength in numbers.